Press Releases

FOR IMMEDIATE RELEASE
Cammi Merriam partners with Former Duck and LA King to introduce NEW Hair Color Protection line.

LoK, a company focused exclusively on hair color protection, launches 8 new products.

Los Angeles, CA (January, 2010) – LoK, a pioneering hair color protection company, has launched its V3infusion hair styling system in ten Orange County salons.

LoK focuses exclusively on hair color protection products and was originally founded by professional stylist Cammio Merriam.Merriam’s main mission is to preserve, protect, and revitalize color treated hair while delivering maximum stylability. An industry recognized stylist herself, Merriam has inspired and educated many stylists on her color saving techniques and has worked with numerous high profile clients worldwide. LoK’s entry into the market place comes from the financial commitment of a group of professional hockey players: Former Mighty Duck of Anaheim, Torrey Di Roberto and Noah Clarke of the Los Angeles Kings. “We are really excited to work with Cammi and we are committed to her visions. Her expertise and dedication to developing color protection products has exceeded our expectations” said Di Roberto.

LoK’s products address the four major contributors to loss of hair color richness and vibrance: [Sunlight, damaging free radicals, heat (blow dryer, flat irons), and frequent hair washing]. Lok’s Dry Shampoo allows women the ability to wash their hair less frequently which aids in color preservation as well as convenience.

“We are thrilled about the launch of our new product line. The feedback has been overwhelmingly positive and our clients are seeing increased color retention upwards of a 45%, and their going crazy over the Dry Shampoo! This system has really put us on the map and we look forward to furthering our market presence,” said Merriam.

LoK Color Protection Products can be found in salons in Orange and Los Angeles County’s, or purchased online at www.LoKcolor.com