“I recently had the pleasure of working on my client Miss Kelly Dooley, president and founder of Bodyrock Sport. Kelly loves her hair to be a beautiful, vibrant shade of red, and is always willing to do whatever it takes to maintain the integrity of her color”, says Lok founder Cammi Merriam. “Part of Kelly’s regimen is to alternate Lok Hydrasurge Shampoo and Conditioner with the Lok Dry Shampoo. When Kelly tries to credit me for the longevity of her color, I give the credit right back to her and her diligence with the LoK Color Protection Collection. Actually 95% of my clients come to me for color service to their hair and they all get the same lecture…. Replace as many washings as you can with Lok Dry Shampoo and always apply the LoK Post Shower Color Sealant on the days you do wash your hair. And don’t forget to wear a hat if you’re going to be in the sun. My color line and services can only be so good, the rest is up to my clients.”
Making your Hair Color Last
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